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In 2017, Meg Matich approached the theater production group Huldufugl with the kernel of an idea: she wanted to bring The Poetry Brothel, an immersive poetry cabaret, to Reykjavik. 

Meg Matich at The Poetry Brothel, Nov. 2014, in New York City.

With Nanna Gunnars' (Huldufugl) production expertise and the artistic direction of Jessica LoMonaco (The New School), the Poetry Brothel Reykjavik grew into Rauða Skáldahúsið (literally: The Red House of Poets), a playful nod toward the 'red' light we keep in our window. 

The project of Rauða Skáldahúsið is to transform poetry into an interactive, immersive experience. It uses the trope of the brothel to facilitate the sale of private poetry readings by poets who play specific characters. And with it all come roaring jazz, burlesque, magic, witchery, and live sketching. 

Video: Steinn Thorkelsson 

 Photo: Gísli Friðrík Ágústsson. Meg Matich is the revenant in the attic, Nastasia Filipovna. She can only be seen out of the corner of your eye-- always nearly there.

Photo: Gísli Friðrík Ágústsson. Meg Matich is the revenant in the attic, Nastasia Filipovna. She can only be seen out of the corner of your eye-- always nearly there.


Though RSH is not a real brothel, Meg Matich is nevertheless an advocate for consensual sex workers' right to practice their trade under safe conditions without fear of harassment, abuse, or arrest.

Sex work is real work.

She's happy to make recommendations for further reading or causes that support sex workers. Please consider, for example, donating a book to an imprisoned sex worker through SWOP's Behind Bars program.

The Reykjavik chapter of The Poetry Brothel is not affiliated with SWOP.